Episode Transcript
[00:00:30] Welcome back to AI Today. I'm your host, Dr. Alan Badot. Thank you for being here this week. We've got an exciting show for everybody this week. We're going to talk about something that, you know, is going to sound really difficult, but actually it's not that hard when you take a step back and, and look at the things that are actually part of, of this process and this, you know, really this design process. We're going to talk about Human Factors Engineering or Human Factor Design or a lot of other names that are out there that pretty much say the exact same thing of what I'm going to really talk about today. And see, we've all had these complaints about software, right? Oh, I click this button, it doesn't work. Oh, it doesn't make any sense why this menu feature is over here. It's so hard to use. It's not user friendly.
[00:01:28] Well, guess what, that's Human Factors design right there and really boiling it down. It's, it's, it's any product or system or environment for, for that matter that you're trying to enhance the performance of the human either, you know, their, their safety or their, you know, user satisfaction. Right. And what it does is it integrates a lot of different things. It integrates the principles of psychology, ergonomics, engineering, design, you know, everything that you can really think of when you're trying to use a product or a piece of software. It's, you know, you're trying to ensure that whatever the human's experiences and what you want them to experience with that application that, you know, you're, you're taking into account limitations, you're taking into account capabilities, you're taking into account the needs that go along with their ability to use it as easy as possible. And you know, you think about, oh, it can only be used in software or that's, you know, something that I don't have to worry about as a small business. Well, I'm here to tell you that you're wrong and I'm going to show you how you can use AI to help with that entire process.
[00:02:48] And you know, I think many of you have heard me say, you know, throughout this, this past year, the importance of that user experience.
[00:02:58] And if you're using AI or you're designing some tool, if it uses AI or not, you know, you have to take into account a lot of different things that you want the user to experience.
[00:03:12] You want to take into account the different practices and abilities that they're going to have and you want them to have the best experience possible. And if you only are looking at the software side of the house, you're really going to, you're going to miss the boat on it. And you could develop the greatest piece of software that is out there and, and nobody's going to use it. And that's a problem.
[00:03:37] You could design the greatest layout of a store, for instance, and maybe the product that you want to sell isn't going to sell because you haven't factored in what that human factor is that is driving what their behavior is from a buying habit. So there are some key aspects that we're going to lay the groundwork on before we get started. And I go to my miniaturization mode and start to show you some of these things and how you can use them and in some very basic use cases and testing. So the first thing is of course that user centered design, right? It's the importance of, you know, making sure that you are designing every single thing with a user in mind, a customer in mind or some particular, you know, person that you or system quite honestly that is trying to use that software.
[00:04:38] Step number one, very important ergonomics, right. You know, you've heard me say and you've seen me do it on, you know, live on TV where it's I'll fat finger stuff. Well, you know, maybe it's, maybe it's a keyboard design or how many of you love the, you know, the Apple ability when you can use both thumbs and type and you've got that, that keyboard that is split. Personally I'm not a fan, I struggle with it, you know, but it's, it's always trying to make sure that comfort as well as, you know, you're reducing the effort of the human that's trying to use that, that, that piece of software or that, that product.
[00:05:19] Now the other thing, and this is going to sound, you know, I'm going to struggle getting it, getting it out the right way. But reducing the cognitive load of the user is important. What does that mean? You don't want them to think too hard. You want them to use it, be able to just flow with it. You want them to be able to just very easily grasp with the concept of the software is trying to do, make it as easy as possible for them to use the software so they don't have to think a lot. And you're saying, oh, you know, you, you have really gone off the deep end this time. You know Alan, I don't, I'm not sure what you're, what you're thinking. But the reality is, is that if it's hard and if somebody has to think about every single thing that they're trying to do with that application, you're not going to be successful. And, you know, same thing with just some basic fundamental things that we do in our daily lives. It's the same sort of thing. I don't want to have to, you know, go through 15 steps to be able to talk to somebody. I don't want to have to, you know, bob and weave and, and go through, you know, 15 different aisles to get one product because somebody's trying to, to steer me that way. Right. You know, that's the, that's the adverse effect of some human factors design. So you got to think about those things. Accessibility, very important. 508 standards. You know, maybe if you've, you've heard of some of those things, it's making sure that a whole bunch of people can access the site, access your application or access, you know, your product or your, your store in an appropriate manner. And it's, it's just making sure that, you know, people of all abilities have the, you know, the, the capability of using it or accessing it. So very important to think about error. Error is one of the number one things you've got to think about. And what you want to do is you want to try to reduce error because, you know, the more mistakes that people make while they are using your tool or your software, then the less happy they're going to be, quite honestly. And if they're not happy, they're not using it again. So you want to prevent that.
[00:07:32] Feedback loops. Right? And, and this is an important thing from the human factors perspective is that when somebody gives you a comment about the performance of the application, they want to feel as though that you're listening to them and you know, what that interaction looks like can, it can take so many different things or paths. You know, some folks may have to go to Discord, that's a very popular one today. Let you know, they send you to Discord to a group or you may or may not get to talk to somebody, or you may just have to send in an email and you never hear from them again. But people want to feel like they are being heard and so they'll make comments about it. They'll, you know, try to, try to try to help you in some cases, as long as it's constructive. Right. But you know, they want to feel like they're hurt. So you got to pay attention to what they're saying. And you've got to be able to interact with them and let them know that you hear them and you're working on it. And then the last piece is around usability.
[00:08:39] And really, usability can fit in every single one of those categories that I just talked about. But again, at the end of the day, if it's too hard for people to use, they're not going to use it. You're not going to sell anything, you're not going to be successful. Same thing for a store. If it's too hard to get to something that they want or find something that they want, they're not going to buy that product from you. They will go somewhere else. It's just the facts. And this is not an AI issue. This is a, you know, an issue that we have been dealing with since we have, you know, started this process a long time ago. How do I design a system so that it's better? How do I sell more and more and easier to my customers? How do I make it easier to use a piece of software? These are forgotten skills. And, you know, at the end of the day, and I say this all the time, at the end of the day, everything that you're doing is really about the customer. It's trying to make sure that the customer's happy. It's trying to make sure that, you know, you're doing things the right way, that it's. You're perceived the right way by the community and human factors engineering. Human factors design is a big part of that.
[00:09:55] So what we're going to do is we are going to take a short break, and then when we come back, I'm going to show you how you can use AI to do some human factors design and how you can do some testing. So stick with us. We'll be right back.
[00:10:40] Welcome back to AI Today. I'm your host, Dr. Alan Bideau, and we're talking about human factors design this week. And I thought that the easiest way for me to help you and show you some of the things that you need to think about, even from an AI perspective, is just to show you some design fails.
[00:11:02] So how's this background look?
[00:11:05] It's pretty cool. Looks great, right? It's exceptionally distracting. You probably can't tell the difference between the giant silver ball shininess in the back and my forehead, but it is, it is what it is. But, you know, we all want to do things that look cool. We, we hear that all the time from designers, and I hear it from my, my, my staff.
[00:11:30] Oh, it looks great. Looks Cool. Look at this design. It's so awesome.
[00:11:35] It's so distracting. If I keep this on the whole time, you guys probably will start to see things. It'll be, it'll be very challenging for you to pay attention to anything that I'm saying because you are so engrossed in what's going on behind me. And we have to think about those things as we're designing software, as we're designing backgrounds, we want a lot of moving parts. We want things that are going to look really cool. And you know, when you put them into practice, they don't, they don't work. It's very, very distracting. And that's a problem.
[00:12:10] And, you know, it's not just software. It's not just, you know, hardware, but it's also retail. It's restaurants, it's stores, it's things they put on the walls. It's, it's all of the above. You know, there are reasons that certain stores, once they figure out what design works, every single store looks the same. Marriott is a perfect example of that. They, you know, if you remember some of the older ones, you know, the, the designs were a little bit all over the place. They were a little bit dated. The rooms, you know, you're, you weren't sure which room was going to work the best, you know, and what the layout was going to look like. You might get a small room, you might get a big room. But once they figured that out, now you go to any Marriott in the world, really, and they're all just about the same. And, you know, they've, they figured out what works, what attracts people, what gets people to come back, and that's what they've stuck with. And that's a fantastic, fantastic model. And, you know, they really apply that throughout the rest of their change. I am not sponsored by Marriott, by the way, so don't think, don't think that. But, you know, the same thing goes with, with software, same thing goes with AI, any AI tool that you use, right? Because you don't want to use it like Google. You've heard me say don't use it like Google, but what you wind up doing is just you use it like Google because that's kind of what it feels like.
[00:13:34] And that, that is not what we want. And that's what you don't want as a small business owner, as you're trying to get your message out, as you're trying to really improve what that customer experience is, it's very important when it comes to those things to look at all the senses, all the factors. What is somebody going to think when they walk in? What's that going to look like? And so the best way to do that is show you some more design fails that I think everyone could, you know, appreciate. And so I'm going to switch my background real quick, and, you know, we will, you know, hopefully get rid of this shininess, you know, behind me. All right? That's why I love the magic of, of tv. So I figured I'd show you some design fails. And boy, the, some of these I've, I've taken, taken myself some, I've grabbed some from different, different websites that are out there. You can, you can look up some of these, but it's, it's, you know, the, and I, I don't mean to call anybody out before everybody starts sending me all these emails. You know, I take, take, take that criticism as constructive, for sure. But this is a grocery store. I don't know if anybody that was designing this actually walked into this. But you can see that there are an awful lot of challenges with this. Definitely was not run through an AI to, to give some feedback on this. But guess what? We're gonna do it, and we're gonna, we're gonna see what it says. And, you know, as you're, as you're looking at this, you know, I, I, I know the first thing that you're thinking is that, you know, you might have a seizure or you got to sit down or something. And that's exactly the way that, you know, I feel when I looked, you know, when I look at this. So it's the same, same thing. Somebody should have taken a step back and said, do we really want this to be what our customers see when they first walk in?
[00:15:40] Probably the answer would have been no. Next one. I got this from a website, and there are so many things wrong with this, with this floor that, well, I don't need to go any farther with it. But you can see that definitely not the impression that you would want to give off as you are, you know, if you're the business owner or, you know, the store manager or anything, not the impression that you would want to give off because, you know, generally speaking, you know, maybe it's an art deco thing. I, I don't know. I'm not an art, art, art person. But, you know, there are a lot of issues with this, and it's very, it just doesn't make you feel great. Right.
[00:16:29] How does this look?
[00:16:32] Definitely not inviting. Definitely looks like a, a tornado went through this aisle. Right. And so, you know, again, you know, we've all been to stores where they're restocking, they're doing, you know, some other things, they're working through construction. And the feeling that you get is probably not very positive. It's, it's, you know, you don't like to feel cramped. Maybe you don't like, you know, that feeling when some of these things are, are taking place. And so what do you do? You have a negative impression about that and you take a step back and maybe you don't go back there for a little while. Right. And so that's, you know, that is an issue. But then when we start looking at websites, it's the exact same thing with websites. You know, this is one for the center for Advanced Visual Studies. It's a little bit older, but it's still a good representative of something that is really not optimized and not run through the human factors design process. Know, really, if you look at it, you know, there are some things that you want to point out, right? The, the archives and special collections is in a blue.
[00:17:47] It's not easy to read. And then, you know, you, you used to have to go through and you would scroll and scroll and scroll and scroll down, and it was all words. And that is not a inviting, you know, type of, of web design, you know, and if you have an app that does that, you know, single page app, and it just goes and goes and goes and goes, that is a, you know, an issue. And so you want to make sure that, you know, as you're looking at these things, you're taking, again, all those factors into account. Same thing. This is, this is. Well, I think a lot of it, a lot of it speaks for itself, but there are, you know, a lot of fundamental problems with just this design. I have, I have really no idea what this is trying to say. I keep looking at it and I've, you know, it's, it's, it's got a car advertisement, it's got, you know, a bridge that looks like it's on the way to. Or a pier. I think it's a pier, actually, now that I keep looking at it. But, you know, awful lot of things are wrong with it. You know, red lettering, not the greatest thing. And so, you know, because there are certain colors that of course, drive certain, you know, you know, characteristics and thoughts and feelings, and having read is not necessarily very welcoming. So again, something to, to think about now.
[00:19:16] You know, considering this from a pure product perspective, it's really hard for me to Know where to start, quite honestly, because I understand what the pictures are. I get the message.
[00:19:32] But I'm really confused on if I should put my pants on one setting.
[00:19:40] My shirt's on a different setting. I'm not sure if that's a towel or what the clouds are in some cases, but you can see that. Very difficult to interpret. Very difficult for the average person that did not design this to use it easily because I would probably have to spend an awful lot of time going through the manual, looking through things. What does this symbol do? You know, how does it interact? You don't want people to do that with your, with your app and you sure is that, don't want people to do that with a product that you have or your storefront or any of that stuff. Menus too, right? So think about a menu. When you go into a restaurant. It's the same thing when you get handed something that is as thick as the, the King James Bible. It's overwhelming and you know, it's the same sort of thought process that you have to put into it to make sure that you're getting across the right message. Now this one, this one is kind of, kind of funny if you think about it.
[00:20:45] You think, oh, you know, it's not, it's not that bad. How. Why is this a design failure? I don't, I don't quite get it. Well. Oh boy. Syrup.
[00:20:55] Enough said. I'm not even gonna, I'm not even gonna say any more about that. If you have issues putting exclamation points in, in certain parts and it may not say or convey the right, the message that you're trying to get across. So you gotta, you gotta keep that into new account and.
[00:21:13] Darn.
[00:21:15] And I'm gonna end with this.
[00:21:18] Probably, probably one of my most favorite signs I've ever seen and definitely a human factors nightmare if you're a 12 year old.
[00:21:32] Pretty, pretty funny. But you know, I, I really doubt that the, the store was really trying to convey that same sort of message. And if you look around, you see it everywhere. I. One of my favorite signs in the, in the world was Beware of the, the geese they attack. It was a sign that I saw over in, in the UK and I still laugh about it today. It conveyed a message, but I didn't see any geese. So when you think about these things as you are going through your design process, you really do have to look at a whole bunch of different things, a whole bunch of different perspectives, a whole bunch of different senses that you are trying to make sure. That it's conveying the message that you want it to convey. You know, it's, it's putting yourself out there to make sure that whatever is being discussed, whatever is being advertised, marketed, talked about, is exactly the way that you want it to, to look, feel and, and, and be, you know, affect the, the user's senses. And the apps are exactly the same way. So what we're going to do is we're going to take some of these images and we're going to put them in chat GPT and we're going to see what it says about them and how somebody could have improved them. So stick with us. We'll be right back after a short commercial break and we'll dive right in.
[00:23:09] SA welcome back to AI Today. I'm your host, Dr. Alan Bideau. We're talking about human design factors. We're talking about, you know, making sure that whatever message that you're trying to convey to your users, if it's an app, to your customers, if it's an app, or if it's a retail store or a restaurant or whatever, that product that you're trying to sell is designed efficiently.
[00:23:59] We talked about some of the challenges, we talked about some of the basic principles early on. Um, and now, you know, last segment we, I showed you some design fails, at least some things that I thought were, were fails. And now I'm going to show you how you can use AI to help with that entire process. And so we're going to jump right into ChatGPT.
[00:24:21] I'll type this in as, as we go. Oops, I got the. See, even, you know, design fail for myself too. Right?
[00:24:29] So we're going to type in some, some prompts. Remember our friend prompt engineering? The more specific you are, the better off things are going to be. And so what I'm going to say is, is that, you know, I'm a retail shop owner who is going through a renovation.
[00:24:53] I need to put in a new floor. Yes, I spelled renovation wrong. Please do not. Okay, all right, all right. I know what you're going to say. I'm going to get emails about it. I need to put in a new floor, and I was thinking about using this type of tile.
[00:25:17] What would you feel if you were a customer who came into my store with a floor like this? Now, remember, AI is all about perspective, right? It's trying to help you gain an advantage. It's trying to help you think about ways that you can look at things a little bit different. Same thing with, you know, human design factors. You can take these things, feed it into the AI, and the AI can give you some sort of perspective or comments about it. And what I said was, I'm a retail owner, I'm going through a renovation. I'm thinking about putting this floor in. You know, I am the worst person to pick flooring.
[00:26:04] I usually go with something that is very modern in design. It probably is something similar to the wildness of my shoes. And, you know, one time I picked something that was pretty awful and I heard about it for a long time. So we're going to put this in and we're going to get some comments back from the AI as it loads up and we're going to see what it says. All right, so it's looking at the image and it says, you know, this type of tile with its bold geometric patterns can make a strong visual statement, of course, you know, and the great thing is it's going to tell you some of the positive things about it.
[00:26:46] And I think everybody that picked this floor only looked at the positive aspects of it. But then when you look at the negatives, it's telling you some of the concerns that it has. It's got, you know, the pattern's bold.
[00:27:00] Some customers might find it visually overwhelming or disorienting. I was a disoriented person in the can. It shifts your focus. And that's what really the important thing is. And a lot, you don't think about that all the time, but if you have a product that you're trying to sell, but it's drowned out by the background, or in this case, the floor, then you're not getting the message that you want to get across to your user. Same thing with apps, right? And so, but what it's, you know, the great thing is, is now it's also telling you some suggestions. It's saying if you want to use this, put it in a smaller space, just a little bit of it, you know, a border, potentially, you know, but think twice about putting it across the entire floor because that could be a very big problem.
[00:27:52] Pair it with a simple neutral fixtures, all those kind of things, and you can go on and on and on. And, you know, the great thing is, is then it says, would you like help exploring how this design could fit your stores, overall branding and layout? Normally, I would say yes. I hope you all will go through and say yes. But we're going to look at some other of the design fails that I showed you earlier, and we're going to do the same sort of thing. So we're going to go to. We're going to skip this one because it's going to give you the same sort of results.
[00:28:26] We're going to skip this one as well because it's a clutter. But now we're going to go to. Let's just go right into a. A web design, I would say. Let's see. So I don't want to leave him hanging by, by saying that. I would say not this time. I'd like you to look at my website design.
[00:28:52] Please tell me how I can improve this design from, from a human factors design principle. Now, remember, positivity usually gets you better answers anyway. So you want to maintain positivity, you want to keep the flow, you want to make sure that they're trying to, the AI is trying to, to see what you're trying to do from a pattern perspective. And so now we're going to ask them about our website design and we're going to put the picture in, give it a minute to upload. And now we're going to see what it comes back and says. And I use this all the time with the apps that I'm developing, with the tools that I'm developing, websites, branding, all that stuff. Everything can run through the AI now. And so what it's saying is it's visually striking. Again, very bold. There's an awful lot of opportunities to refine it based on the principles that we have talked about.
[00:30:00] And there's some issues with some of the accessibility features with this, the first one, and I talked about this when I showed it to you, visibility and readability is not easy. Right. And so we want to convey some sort of strong, bold message, which is why we have it in black and we've got the white and the red because there's so much contrast in there. And then we just want to get that message across. But it's not easy to read.
[00:30:28] You look at the font size, the, you know, you've got large headers that are very impactful, but then as you go down to some of the smaller ones, it gets very difficult to read. There's a giant space in between the red and the white and it's, it's, it throws you off a little bit and, you know, that's a, that's a, that's an issue. The consistency, the how you navigate through it, how it's aligned is very, you know, a little bit difficult.
[00:30:55] What did we talk about earlier? Cognitive load.
[00:31:00] You got to simplify what the layout looks like. I'm all over the place, right you know, here's, here's one part, the main headings, here's the other part, you know, and it doesn't flow very well. And so there's some, some, you know, opportunity to, to really optimize it. And that's what we're trying to do. Accessibility is really important and I'm going to show you some, you know, probably either next week or the week after, how I'm taking, you know, the lead to use AI to try to help not only meet 508 compliance, because that, that sort of thing is very important from a app and a website design perspective. But how can I help, you know, use the AI to help me design different themes that are specific to visually impaired, you know, persons to ease that accessibility to make it easier for them to use an app. I will show you that in, in the next couple of weeks because, you know, I think AI is, is really given an ability to do that. And the more you can open up what the app can do and open it up to more people, that becomes, you know, a real good, not only a marketing and a selling perspective, but it's a really good feeling to be able to say that it's as open as I can possibly for as many people as, you know, can, can use it and download it and those sort of things. And so it's giving you some feedback, call to actions. You know, there, there's some other things, but then it gives you a list of things that you can use to improve it that's important. It's not only telling you the bad things, it's telling you some of the ways that you can improve it. And so, you know, whatever that is. And this, you know, I'll do this last one for a product because I want you to see what about my product design?
[00:32:51] Is this optimal and clear so that everyone.
[00:32:59] And use it easily.
[00:33:04] Now, I already know the answer to this, but, well, I know what I would say, but we'll see what the AI says because listen, again, I'm not the greatest designer, actually. I wouldn't even, I wouldn't even call myself that. But sometimes we may disagree and we may push forward with it anyway. You might be right. But as long as you know both sides of it, you can, you can do a good job at least being prepared for whatever the outcome is. And so looking at this, let's see, I told you what my issue is. I'm a guy that throws everything all in the washer and hopes I haven't turned anything pink in probably 20 years. However, you know, we'll see what it says. So some strengths, compact design. That's great. Icon based labels. Okay.
[00:33:56] You know, reduces the need for text. That is a great thing about icons. It allows you to really put a bunch of information in a small amount of space. And then it's got, you know, the rotary dial with the feedback making it easier to turn and find the settings. Now areas for improvement, icon clarity. There's. It's ambiguous, you know, ambiguous at best. Right. It's difficult. There are different, the text labels are kind of all over the place. It's inconsistent. And you know, again, feedback and guidance that it's providing us, it's telling us some things that we should look at how we can group things a little bit differently. What some of the accessibilities are around that because again, people with color vision deficiencies, they may struggle with, with some of these icons simply because they're not differentiated as well as they, as they really could be. And then usability testing, you know, you have got to put through the ringer. You washer, ringer, hey, you know, it's not even on a Friday. But you've got to put through the wringer your app, you've got to get somebody else's perspectives, you have to see how easy it is for them to use it. And then you really have to use that feedback to go back and redesign and continue to iterate. We cannot, as small business owners, entrepreneurs, product developers, whatever sort of, you know, market that you're in, you cannot be too proud to say, hey, I know better than the users. Because guess what, you're not selling bupkis if that's the case because you haven't listened and oftentimes we don't like to listen. Now AI is giving us an ability to get constructive feedback long before you even have a user touch it. So it allows you to design faster, it allows you to get your product to market faster. It allows you to not iterate as much as you would have to do under normal older circumstances where you did not have the ability to get perspective without somebody touching it, holding it, feeling it and then getting that, that feedback that you need to, to really iterate and do a great job. So AI is something that if you are not using it, your competitors are, remember?
[00:36:30] And you're missing an opportunity to really accelerate your, your ROI and all the hard work that you've put into it. So, you know, stick with us. We'll be right back after a short message and we're going to, we're going to close it out and talk about, you know, how we can, how we can really accelerate those things and bring it on home. So stick with us. We'll be right back.
[00:37:18] FOREIGN welcome back to AI Today. I'm your host, Dr. Alan Badot. And we're closing out this the show this week by talking about how AI can really help you, you know, optimize your products. It can help you get to market faster and it can really, it can help you make, make or, or not make some mistakes as you are trying to get your product out, out there for sale, whether it's an app, whether it's an actual, you know, a widget product or you know, even if it's some marketing campaign or designs, right? And so AI is a very, very powerful tool as we've always talked about. But you know, oftentimes we don't think about using it for these types of business related services. And you know, hopefully this is one of those times where you know, I can, I can shed a little guidance, you know, a little light on, on the tools capabilities with, with you all. We had it look at a really wild floor and it said, hey, it's bold but maybe you should use it a smaller place.
[00:38:39] You know, it may not give the message that you're looking for or you know, from a comfort perspective or it just might be very disorienting, you know, to people. We had it look at, you know, a website that, you know, again, very bold but very difficult in some cases to read because of the contrast. And then the last part, you know, of course we had it, you know, look at some other, you know, products associated with, you know, you know, the basic thing of a washer and look at the icons and give some feedback on how you can make that better.
[00:39:22] And that's really important. And so just I want folks to remember really just some basic things. Okay. And how AI can be used for this one. Design optimization, right? If you have a logo, if you have a saying, if you have something that you are going to put on, you know, as part of your brand and that's going to be on, on your product, use AI to give you some feedback on that. Have it say, oh, this is, this is how I am interpreting it, this is how I am consuming it. Use that information and go back and iterate because that is something, you know, the iteration process is, is oftentimes longer than, than some of the development because if you have to start over again, well, you know, that's in the long run it could be, you know, significantly better for you as opposed to some of the other, you know, paths that you might choose to take. Another one is around the behavioral patterns of your users or your consumers. Okay, this is really important because if you understand what that context is and the AI can provide it and it can say, you know, I'm looking at the data, or I'm looking at their different movements or their click patterns or whatever that is. And here are the issues. Because you're creating a bottleneck in your app, you're kicking off something that should not start until after the fact.
[00:40:53] You know, that is extraordinarily valuable to you. You have to use that and then look at your workflows, look at your design processes, look at, you know, how the user is interfacing it and making sure that they're doing what you expect them to do when you expect them to do it. AI can allow you to do that. That's something that used to take a very long time. Iteration after iteration after iteration. AI can give you an awful lot of feedback to help accelerate that entire testing process. So, so keep that in mind. Personalization, very important, right? You now have the ability to say, and Again, our friend, Mr. And Mrs. Prompt Engineer comes back at us. You, you saw how I was very specific giving. This is what I'm looking for. This is my background. This is the type of store that I have. And so we have laid the groundwork for the AI to give you that perspective that you're looking for. And so as you're personalizing things for, for customers, you now have that ability to analyze how they're going to feel, how they're going to use it and how they're going to behave. That is huge. You can't get that from anywhere else unless you are using humans in that process. And we all know it's not just one human. You've got to go through an entire, you know, test regime. And that's costly. It's very, you know, it's very expensive, it's time consuming, and, you know, oftentimes it's pretty worrisome and it's highly, highly stressful for, for business owners and users. So keep that in mind as you're going through it.
[00:42:31] The, you know, accessibility of, you know, apps just is only going to become more important as we are trying to be more inclusive, as we're trying to make sure that we are maximizing our reach of our products. And whether, you know, again, whether it's an app or whether it's a widget product, the more people that can use it, the more people that feel good about it, the more people that can use it easily, then you are opening up your market to folks that you probably didn't even think of in the past. You just thought, oh, yeah, everybody can use it. There's no issue with that. And maybe your logo, you know, would, would not even show up to some folks, for instance, that are, you know, that have visual imperities. Right. And so, you know, you've got to use it as an opportunity. Think about it as a way that you can get to more customers faster and easier. Because when you think about it from that perspective, then using AI is only going to help you do that. And not only will it, you know, tell you some of those things, oh, it's hard to read, it's hard to this. It will help you improve what that overall design, look and feel can become just by asking it. We got a lot of really great feedback by it saying, you know, you should think about doing this. Maybe use it in a smaller space. If you want to be bold, that's great. Use it in a smaller space. I do that from a fashion perspective because I love wild shoes. The wilder the better. But you will never see me in a wild pair of pants. I know what my limitations are. It's the exact same thing. I don't, you know, you know, if, if AI looked at a picture of me with wild pants on, it would say, hey, back it down. And that's what it's, that's what it's doing for you and how you can use it to really make your products better, faster, get them to market, you know, significantly easier than what you would have to do in the past. And then usability, we talked about that. You can get so many more perspectives from the AI just by switching up what that prompt looks like. You know, say that, you know, you're a bald guy.
[00:44:46] You're going, you, you know, you're, you're. You want to design a new product that will take the shine off the forehead a little bit easier. Well, it's going to give you some ways that you can do that. You know, whether it's, you know, putting on glasses. Right. You see, you see, a lot of eye doctors now have, you know, those tools where you can see yourself and what those glasses look like or sunglasses, places, whatever that is. It's all about human factors and making sure that people look good while they're doing that. And your products are, are, are only going to benefit from, from those sort of things. So, you know, if, if I've got some tips for you I would say, I would say this. The sooner that you can use AI in the process, the better it's got to be prototyped, you've got to go through and you've got to look at every single element of that from a lot of different perspectives. It's going to save you a ton of money during the prototype phase as you're, as you're trying to build out and improve as you go along. The cycle can only be accelerated when you are using AI to, to really, you know, optimize that design. And the more you do it, the more comfortable you're going to feel with it and the easier it is going to become for you. I promise that.
[00:46:02] Look at real time feedback loops. How can I take the information from the AI that it gives me on my product, put that in my process and then make it better? Because when you get that process down, then you're going to be able to do the exact same thing for users. When a user gives you feedback, whether it goes to the AI or whether it goes somewhere else or it goes to, you know, the, to Sandy, who's in charge of UI ux, whatever that is, you know, use it as an a, a, an acceleration capability on your response to your customers because it's only going to, to really help improve that overall balance that you're trying to do. And then from a pure perspective of putting buttons in certain locations, putting different widgets in other locations, designing that overall concept, you have to balance the AI with the human perspective.
[00:47:02] And I'm working on a project right now where I was showing them what the video that I had pulled together for our tool, and I'll show you guys this in the near future too, is I was so excited that we're taking AI and we're creating a relationship with the human. That's great. But in the video, the feedback that they gave me was, you know, in this field we probably want a little less robot and a little bit more human.
[00:47:38] And you know, I took a step back and I thought about that and I was like, you know, that's, that's exactly right. Because what we are trying to do with, in, you know, in this particular case is to really augment that relationship between human and what we're, what we're trying to solve for. And I got the message completely wrong. I was proud about the AI and the automation. Whereas, you know, what they are trying to do is really augment that person with feelings, with confidence, with an ability to learn. And that is a very different message. It's a Very different type of marketing video and how you're using it throughout the rest of the phases of your design processes is also going to be impacted. So being able to think about those kind of things, pull that stuff in, I put that into the AI. It gave me an awful lot of great, you know, feedback on that marketing video. And, you know, those are some of the things that take a very long time to be able to do and iterate. And now you can do it in hours and minutes as opposed to days and weeks. That's a lot of money that you're going to save. It's a lot of time that you're going to save. And that's what we're all about. We're trying to save you time, money and give you an advantage. And I hope everybody out there, they'll try it, they'll see what's worked for them, what hasn't worked for them in the past. See what the AI says about what hasn't worked for you. Think you lessons that you have already learned, see if the AI would agree with that or not. And I bet you it's gonna, it's gonna say, you know, I, I realized that a little bit too late, maybe the AI would have been able to help me, but at least now going forward, you know what to do, you know how to use it and you know how to gain that advantage. So thank you. I appreciate everybody that tunes in every week. It's great. I, you know, love you guys, love the questions and, you know, it's really an honor to be able to talk to you every week about how you can use AI. So we have a great show next week. Tune in and, you know, be safe and everybody take care of yourself. Goodbye.
[00:49:58] This has been a NOW Media Networks feature presentation. All rights reserved.
