Episode Transcript
[00:00:00] Speaker A: SA welcome to AI Today. I'm your host, Dr. Alan Badot. And you know, this week, very excited, we're, we're going to walk through a demo, something that I've promised you on many occasions. We're actually going to get to do it this time. I've got my act together finally and we're going to be able to pull this off. We talk about managing your brand. We talk about, you know, trying to be as efficient as we can, you know, and advertise and use our resources the right way. And especially in today's environment where we are constantly seeing new layoffs, different types of job openings, you know, statistics that are saying you've got to apply, apply to, you know, 150 to 200 before you get a response. Well, I think we've got a solution for you. And you know, content is really important, but being able to get the message out there is significantly more important. And so, you know, I'm excited to have back our favorite friend, Mr. Evan Chi, who is the founder of ReGenesis. And I've talked about ReGenesis on the show many times. But guess what, you're going to get to see it in action this time. Evan, thank you for being here. It is great to see you again.
[00:01:55] Speaker B: Thank you so much for having me, Dr. Allen.
[00:01:57] Speaker A: So we, we've, we've talked about it. We've, we've gone through some of the benefits where we're going to dive in this week. And I've, I've decided we're going to use myself as the guinea pig. We're going to have some fun showing the tools. But what, you know, from a, you know, we, you know, about once a month you come on and you give us different statistics and some things that you're seeing. What's the big thing that you're seeing right now in the market as far as getting your message out?
[00:02:24] Speaker B: I mean, look, it's a foundational part of any kind of company.
When any brand is ready to go to market, this is usually one of the foundational pieces that is applied to the company.
Usually you have some kind of marketing.
Usually it's a small budget type of marketing in the beginning. But usually the main thing that everyone wants to focus on, and they should, is outreach. That outreach could be across any socials that the company finds valuable to them. You know, in particular, for us, we do a lot of outreach on LinkedIn.
And then again, that's the best way to essentially target and speak to and nurture the relationships with your clients.
[00:03:15] Speaker A: Yeah, that's great. That's, that's fantastic. And you know, in the professional environment, we all know LinkedIn. LinkedIn is king. And you know, getting the, getting the message out on LinkedIn is starting to get a lot harder for some folks. Just trying to do it from a groundswell, you know, type of, you know, campaign. It's just not, it's not easy for a lot of folks because it really has, you know, has grown. How long have you guys been doing the LinkedIn, you know, with ReGenesis itself? And you know, how, give me an idea. How many folks, if I'm using this tool, how many folks can I get the message out to?
[00:03:55] Speaker B: So we've been doing this for about five years now. This, these are tools that I actually built about five years ago when I was a CMO at an AI company.
And you know, it's, it's really imperative, it's really foundational for companies to really do this messaging piece. And I would say like the keys to success and failure are always going to be in kind of authenticity just being very, very authentic and then having very customized messages. I think everybody is kind of used to getting these very generic, spammy kind of AI generated messages and that's very off putting. So we have like a lot of, kind of like tips and tricks and little hacks that we do to make the behavior seem very human, like, although fully automated. And that really like helps elicit a much higher conversion rate for our clients.
[00:04:53] Speaker A: Yeah, that's, that's great. So folks, I'm going to show my screen. You guys know we do this live and if I, if I mess it up, I'll figure it out and we'll get it back. But we're going to, we're going, going to share my screen. You can see, you know, you can easily go to, you know, regenesis IO, very easy to sign up. There's three different, you know, levels associated with this. You'll be able to see all that stuff as you, as you go through.
But you know, Evan, why don't you walk folks through so they can kind of get an idea on what they're going to see when they get in there. Some of the feelings that they'll get associated with, you know, the different layouts that, that sort of thing.
[00:05:36] Speaker B: Well, in your particular case, Dr. Allen, this is kind of the, this page has kind of just been started so there's a few things that are missing here. But typically in our dashboard view, this is where we would see a lot of the tasks that we might have for example, if we had turned on our AI agents and they were actively responding to messages, the dashboard is where you would see the tasks where you could go in and you could basically approve the messages. If you have approvals turned on, some let the AI just run and respond on its own. But typically in the beginning, we like to at least turn the approvals on and make sure that the messages are to our liking.
The tab that we spend most of our time in is probably in campaigns. I realize that you don't really have any campaigns created currently, but we are able to basically create as many campaigns as we would like. And so to think about that, we could. That's the targeting. So it would start with very good targeting and the campaigns we can run towards any type of goal you may have in the company. For instance, one campaign could be going to find clients. Another campaign could be looking for investors. Another campaign could be looking for sponsorships on your newsletter, and they could all run simultaneously. And they would do that 24 7, you know, while you're on the beach in the Bahamas sipping, you know, your fruity drink.
[00:07:08] Speaker A: So that's great. Yeah. And, you know, I love, I love the streamlined look of it. It's not, it's not overpowering. It's very easy for folks to get around. You can see a whole bunch of different, you know, things that are out there. You know, I purposely set nothing up because I wanted folks to be able to see how easy it was with, with this account that I have. And so let's just real quick, let's, let's show folks how quick we can get something just up and going. So why, yeah, why don't you walk me through the steps and we'll, we'll, we'll do.
It'll sound better coming from you than it will me. I, I can tell you that.
[00:07:50] Speaker B: No worries. Super simple. So we can go ahead and click on campaigns.
[00:07:54] Speaker A: Okay.
[00:07:55] Speaker B: Create campaign. Yep, you're there already.
[00:07:57] Speaker A: So up in there we go.
[00:07:58] Speaker B: Campaign. We'll go ahead and choose simple Campaign.
That's the first one.
Okay. Now if you happen to have access to your LinkedIn, we can just do a search on LinkedIn. We can say CEOs in Seattle, Washington for, for example.
[00:08:18] Speaker A: Okay.
[00:08:19] Speaker B: And then we could take that URL and then just right here, click Add Search.
[00:08:24] Speaker A: Okay. So then I come to. Let me go to LinkedIn real quick.
[00:08:30] Speaker B: Okay. Any search and search bar.
[00:08:33] Speaker A: Okay. And then we'll do LinkedIn and. Oh, it's making me sign in. You dirty dog, you. Come on.
Oh, it figures. We.
Yeah, now it wants me to authenticate. I don't want to do that. So we'll just add search. I'll know where mine is.
[00:08:54] Speaker B: It's very easy. So here, you know, if you did a search on LinkedIn, it would spit out a URL, and you can simply paste that URL into this. Into that field right there.
[00:09:05] Speaker A: Okay, I'm doing one.
[00:09:07] Speaker B: Mm.
[00:09:08] Speaker A: I'm doing one right now.
[00:09:10] Speaker B: Yay. All right. Additionally, we can also see. We can also see posts, events, groups, navigator. So we have the ability to scrape posts, events, and groups and just build campaigns out of them right away.
[00:09:24] Speaker A: Yeah, that's fantastic. I mean, and if it wasn't a user error, then we would be rolling. But I'm.
You know, we do this live, and I tell everybody they're gonna see the. The flakiness of my typing.
Pretty easy. And so let's do AI Cognitive Personas. Let's do that for fun.
[00:09:51] Speaker B: Okay.
[00:09:51] Speaker A: For the same search. And I'm gonna do that. I'm gonna cut, copy it. And. Okay, now we're here.
All right, there we go.
And now we will add search.
Oh, add correct URL. I guess I didn't have the URL. Right.
[00:10:11] Speaker B: Yeah, you should just be able to add a search.
[00:10:15] Speaker A: That's user error. Always. It's my mess up.
Oh, I bet it's. It might be too much.
I might be over the max number of characters on it.
[00:10:31] Speaker B: That's all right. That's okay.
[00:10:34] Speaker A: That's me. That's a. That's. That is me being too wordy, like, normal. And people, you know, they. They tell me that stuff. So let's just do. Let's just do AI and I won't put in all the other stuff that makes it kind of difficult to find things, because it is. Never do this.
That should be. That should be better. And then we're gonna do that. Nope, sorry, wrong one.
Oh, I must be.
I must be doing something wrong.
[00:11:07] Speaker B: No, that's. So that should be correct.
[00:11:12] Speaker A: Okay.
[00:11:15] Speaker B: Paste it. Yeah, that should work. I wish I could do it for you.
[00:11:20] Speaker A: Well, let's do that, because it could be. It could be a login thing for me. It could be. There's. There's a ton of things that usually go wrong when I do these things. People are used to me screwing things up on live tv. So let's. Let's switch over to yours then, and we can do it.
[00:11:37] Speaker B: It's.
[00:11:38] Speaker A: I don't know why it's not working either. Because it's so darn easy to. To do These things, I, I.
[00:11:44] Speaker B: No worries.
[00:11:47] Speaker A: All right, so let's go over to yours.
[00:11:49] Speaker B: Okay, let's see here.
[00:11:57] Speaker A: But it is easy to set up, folks. I mean, it takes, you know, three minutes tops, in order to get it from, you know, get access to it. You're clicking. I think I counted six buttons that you click to to get access to it. And then doing the search and setting up the campaigns is very easy. But like I said, you know, I've done this before, but I've just managed to. To mess this up like y'all are used to. So stay with, Bear with us a little. There we go. That's better.
[00:12:26] Speaker B: No worries. Here, look. So this is our campaigns tab, and these are just a number of campaigns that I have running.
I'm, I'm looking for founders. I'm looking for fractional C suites with exits, recruiting firms, VCs, and podcasters. So I can click into any one of these campaigns, and I can see its performance. I can see my acceptance rate, my reply rate, and even my email open rate. And that's because what's happening is this is not only a LinkedIn connection request campaign, but it's also an email campaign as well.
[00:12:58] Speaker A: Yeah. And so I think. Let's not go any deeper. We're. We're gonna, we're gonna dive deep here in a second.
Stay with us, though, audience. We're gonna, we're gonna, you know, Evan. Evan is gonna walk you through the, you know, the, the campaigns, the information that you can get out of it. So stay with us. We'll be right back after a couple of short messages.
Foreign.
Welcome back to AI Today. I'm your host, Dr. Al Embeddo, and this week we have Mr. Evan Chi with us, the founder of ReGenesis. You saw my clicking skills at their. At their peak in the last segment. User error, of course. As you know, like I tell you, we're doing this live, so you get to see all the challenges that I have when I'm trying to get to a site that works just fine when I don't mess it up. All right, so, Evan, you know, you were just starting to show what some of the campaigns can look like, and really, some interesting, you know, the tabs that are available when you actually have it set up correctly. You know, that kind of helps. So why don't you. Why don't you lead us through kind of what, that journey of the campaigns and the information that, that folks can get from that.
[00:14:47] Speaker B: Sure. Would love to. Would love to.
All right, so. So I'm here In the campaigns tab. Can you see my screen, Alan?
[00:14:54] Speaker A: Yes.
[00:14:54] Speaker B: All right, perfect. So I'm in the campaigns tab here, and these are just a number of campaigns that I have running. So I can just pop into one of these campaigns, see what's going on here. And once I click into it, every campaign starts with excellent targeting. So we want to make sure that the targeting is spot on. Without that, the campaign is not going to perform well.
But every campaign starts with a very simple connection request. And we have a number of fields here that we can auto populate to make it very customizable.
And then this is essentially a series of or a sequence of messages or a conversation that we're going to go ahead and have with that prospect. And typically along this conversation, we're going to introduce our products and services. We're going to qualify them as a good prospective client. And during these, during the sequence, we can also take actions. For instance, we can view profile like their post and follow them to make the action seem very human. Like, ultimately, what we're trying to do is we're trying to get them to schedule a call with someone on your team, someone on your sales team to go ahead and then close the deal. Right. And then here we're taking a step that's really interesting and we're going to go ahead and scrape their profile on the Internet. We're going to find their email, and then we're going to go ahead and send them an email as part of this sequence as well. So there's no need to go out and purchase an email list in addition or anything like that.
[00:16:29] Speaker A: Yeah.
[00:16:30] Speaker B: So if we wanted to send additional emails as part of this sequence, we would go ahead and click add step and we can go ahead and create another email as part of that same sequence.
[00:16:40] Speaker A: Now, Evan, on the dashboard, you showed a lot of different metrics. Is that easily customizable to a marketing, you know, person's liking? You know, because everybody uses a little bit different thing, they've got to put a little special sauce on it, like always. What, you know, what's it take for somebody new to be able to really adjust that?
[00:17:04] Speaker B: Well, the beautiful thing about this is this is going to essentially have all of your performance metrics right here for you.
So we'll be able to see which campaigns are performing and which aren't. So if I pop open these two campaigns, I can see my reply rate here is about 10% higher or 9% higher than here. That tells me that I might be able to dial this campaign up or maybe something that I'm using in this particular campaign is optimizing it for the response rate. I might want to take that learning and add it to this particular campaign as well. It gives us a very easy way to continuously see what's going on and test.
[00:17:47] Speaker A: Yeah, that's great. That is, that is fantastic. As you, as you're changing your campaigns and using the metrics, I love that because it's real metrics and it's real ways that you can shape how your next campaign is going to, is going to look like.
Tell folks about, you know, some of the underlying. And I don't, I'm not asking you to give out anything, any, any corporate secrets, but, you know, help folks understand how you guys are doing some of that.
[00:18:19] Speaker B: Well, there's a lot of AI, so we have a lot of automation built in here.
You know, we're very passionate about is, is not only automating kind of like the functions within the core business, but ultimately trying to automate the sales functions of the business because those are very core, you know, to any revenue generating entity. Right. So if you can add something in that automates the sales cycle, that's very powerful for any organization, especially if you can do that at a high level and it can perform, then essentially you can plug this piece into any organization and have it grow.
[00:18:59] Speaker A: Yeah, yeah. So from, you know, even from an outreach perspective as it is emailing, you know, those, those different prospects that, that it is I, you know, identified and those kind of things, is that, is that pretty easy to customize for, for folks to be able to, to see what's going out and you know, how to respond or, you know, maybe they've got a template or a corporate thing that they want to include in there. What's, you know, how easy is that?
[00:19:31] Speaker B: Super simple. It's super simple. We always want to make sure that our targeting is spot on.
We use LinkedIn Sales Navigator, that's a $99 a month to LinkedIn tool for first month's free. But we use that to really filter and segment our lists. We're able to really dig in and create what's called a Boolean search, which is a scientific term for a search string where we can really dig in to really, really find and target that avatar. Once we find and target that avatar, then it's really up to your messaging. If you have an existing template that, you know, performs well, that's always where we like to start. And then we just continue to iterate off of that. And that's really how it's done.
[00:20:20] Speaker A: Yeah. And, you know, and we've talked in terms of businesses, but we know that the reality is, is that your personal brand, even as you are trying to pursue a new career, as you're trying to go to different places and, you know, maybe you don't want to, you know, have to go to the office five days a week and you're trying to figure out how you can stay remote. You know, being able to point to something other than a resume now is more important. You know, and I heard, I talked to a lot of HR folks and really the directors and VPs and their comments are.
We're not looking at resumes the same anymore. We use those as a filter. And after that, you've got to have something that shows that you've actually done it, shows how you have applied things.
That's a different ballgame for folks.
[00:21:15] Speaker B: Exactly. Um, it's a game changer. We, we know this for a fact. We have many clients who have outgrown their companies, which is pretty amazing. And some of these companies are very large companies.
You know, there's been so many situations where, you know, our clients will come up, you know, they have a huge board meeting. Before the board meeting starts, someone comes across the room, shakes their hand and said, hey, I really love your content. I follow you. And that is obviously a great, great. You know, that's a, that's a great kind of like starting point for a board meeting. Right. It's kind of like takes the, takes the tension out of everything.
And so we hear a lot of stories, stories like this all the time. So I would say that, like, when it comes to brands, at least today, this is probably the most important, impactful thing that you can do.
[00:22:05] Speaker A: Yeah, yeah. And so can you go back and show your screen again and really will try to, you know, walk somebody through from a personal perspective. And maybe, you know, we were going to do this with mine, but maybe, you know, let's, let's do it with yours. How should they think about engaging with, you know, whomever, whatever market as they're trying to set up like a personal campaign so that they can get their, you know, they're in their, their information out?
[00:22:39] Speaker B: Yeah, well, we have to remember a couple of different things. I mean, so there's a few different ways to get your information out. Right. So the first way is going to be through content. Okay. So whatever you're posting. So that's a really good way. The second way is the app that I just showed you. And that's because that as we Send that connection request and that email.
You know, that's an offer of service. So they may or may not accept that. Okay. And whether they do or not, it really doesn't matter because what ultimately happens is they're still going to get dropped into your follower count as well. So what that means is that over time, they're going to be able to see your content. And if we're doing, you know, if we're doing well with our content, if we're, if we're storytelling and presenting the right stuff, then ultimately they're going to go through that sales funnel with you whether they like it or not. And they will, and they will come to that buying decision at some point. And so that's really, that's really, that's really the power of content and social media.
[00:23:40] Speaker A: Yeah, that's, that's, that's amazing. You know, one of the things that, you know, I really like is, you know, you really finally have a, you know, a source, a source of truth, really, because everything goes into this. And, you know, it's how you manage things. It's how you set up things. It's how you are interacting with, you know, those end buyers that you're trying to get to. And now finally you've got a place where you can put it all in there, manage it and monitor it and, and really get some, you know, useful statistics out of it. And so I want everybody to stick around because if you don't, you're going to miss some important ways that you're going to be able to continue to grow and develop. As Evan walks through some more features of ReGenesis. Stay with us. We'll be right back after a couple of short messages.
Foreign welcome back to AI Today. I'm your host, Dr. Alan Badot. And guess what? We're, we're deep diving into a tool that will help you so much as you're trying to figure out what your next journey is, as you're trying to grow your brand, as you're trying to do a whole bunch of other things. And quite honestly, during the break, I learned a couple of things myself on some features that I didn't even know were in there. And so I want to welcome back again Mr. Evanshi, the founder of ReGenesis. He is the one that's driving the screen and how to use the tool.
So appreciate again you being here. Evan, why don't you start showing some folks some of the features around email, the inbox, and some of the other capabilities that I didn't even know were in there?
[00:25:57] Speaker B: Sure. Certainly.
We are down in this tab here called Inbox.
This is an alternative to your LinkedIn inbox, which can be very difficult to navigate sometimes.
So as you can see, we have additional information on the prospect here that's populated when we enrich their data. We can also see their data here. So we can actually grab their email, their phone number. We can literally pick up the phone and give them a call if we wanted.
We can see where our campaign is at and resume and pause with just one click. If you're using any CRMs, Salesforce, HubSpot, Zoho, you can basically one click any of these contacts right into your CRM.
Additionally, we also have a free CRM for you. It's right here on the right. It's called Pipeline. So that is a free to use CRM that's just included with our app. Okay. So as these campaigns happen, we're able to come in, we're able to customize a message to the prospect as we respond. We're also able to use AI to go ahead and generate a message for us. We also have what are called one click replies so that we can reply at scale.
We also have all of your calendars integrated here if you like. We also have the ability to pre program messages if someone says, hey, I'm busy. If you can reach out to me in July, we can actually pre program that message for July so you'll never forget.
[00:27:31] Speaker A: Yeah, that's great. Yeah, one of the things too, Evan, we're in really an Age of APIs.
I was talking to you about SendGrid and how we want to use SendGrid to do some of our marketing and those sort of things. I noticed that SendGrid was also available and so having to go, I want to emphasize this to folks. Having to go from system to system to system is something that's a pain in the butt. We know that this helps solve a lot of those issues that we run into when we're trying to do APIs for our apps and then time into other things. The power of that, I think I don't want to underplay that because it's pretty amazing.
[00:28:24] Speaker B: That's right. With just a couple of clicks, you'll be able to integrate your emails and any CRM you have.
You mentioned APIs. So we do work with Zapier and make. So there's all kinds of interesting automations that we've built and you can add to this as well.
Really the sky's the limit and only it's like your imagination holding you back.
[00:28:49] Speaker A: Yeah, that's pretty amazing.
As folks, we're trying to save people time and we're trying to save them money at the same time. And really, you know, I think people misjudged the amount of time it takes to do some of this stuff. If you bring in a team and, you know, software development team and those kind of things. And so very important. And I noticed you're starting to, you know, you're showing some of the prospect pieces. The information I think for folks is fantastic. Why don't you, why don't you walk them through what kind of, you know, you said, oh, you can pull this, this and this, but this is what it looks like centralized.
[00:29:30] Speaker B: That's right. I mean, this is kind of giving us an overview of everything that's going on. So we can kind of see where our campaigns are at for these particular individuals, whether they're active or paused. We can kind of see what the next step in the campaign is, whether that's another message or we're enriching the data or, or it's actually. Or if the campaign's finished in a snapshot. We can kind of see exactly like whether or not we have the right data for this person, whether or not we want to export this data into our CRM or into another list of some sort. But it's all right here for you and exporting and everything is just really just one click away.
[00:30:13] Speaker A: Now, say you have run, you know, just a quick example. If you have some other contact list that you've used in the past, how hard is it for folks to get some of those other, those older contacts that they, that they have? And what if they want to centralize it into, into here? How hard is that to do that? But of course you're going through LinkedIn, so maybe it's another push of a button.
[00:30:40] Speaker B: Yeah, it's not hard at all. So we can actually add all kinds of lists here. So we can add a list with email only, and we can essentially do email only campaigns. We can add a list that includes LinkedIn URLs and then of course we can go ahead and run a normal campaign. But essentially what we're talking about here is a CSV file function. So we're able to add data through any CSV. So if you're purchasing data through a third party, you're buying lists or you have an existing list, all that can just be fed right into here. And we can do two things with that. We can do LinkedIn campaigns or we can do email campaigns. And we can also do a hybrid of LinkedIn and email together.
[00:31:23] Speaker A: Yeah, that's fantastic. That really is fantastic. Having the flexibility to shift from market message to different clients. And really at a couple of clicks of a button, you know, it's, it's different than it was even a year ago in some cases where, you know, I know you guys continue to add features to this, but it just keeps getting easier and easier and easier and people are running out of excuses, quite honestly, not to why they aren't using, you know, some of these, you know, these tools like ReGenesis. And so keep, go ahead and keep, keep walking down because I, there's, there's one other thing I want you to hit for folks and I think it'll be very, very important for them to see this.
[00:32:10] Speaker B: Yeah, I think this is another main feature that I think is very important. So email. So email is not something that's, that's very easy to do. When you get into email, if you're trying to do email at scale, there's a lot of stuff that has to happen. You have to have additional mirror domains. Those mirror domains need to be kind of warmed up and they have to have good reputations. You need additional mailboxes, you did, you need additional emails, you need deliverability and safety software. So there's kind of like all these things that need to go into what we call email. And so we have a very easy way for people to go and do email. We have a very easy way for people to go ahead and set up their mirror domains, create additional emails and then go ahead and send their, connect their mailboxes to go ahead and send all types of emails from this. Now that could be cold email outreach, that could be internal or external collateral, that could be your newsletters, that could be anything email related. We basically have the entire system all baked right here within the app as well.
[00:33:19] Speaker A: So email. Now, is that, is that something that you could like with the integrations that you guys have? I know there's, there's a lot of them, you know, pretty standard ones though. We all know teams, especially on the government side and Slack with you know, those other capabilities and of course everything in between, even you know, Monday and stuff like that, you know, all those features being integrated together is definitely important. And so, you know, talk to the, talk to the, the potential user on really what the ROI is associated with being able to do something like this and really monitor from a report perspective everything that they're trying to do and actually put some, some real metrics to it.
[00:34:12] Speaker B: Yeah, definitely. I mean, it's. It's all about results, and it's all about tracking those results through data. Right. And that's really the only way that we can kind of get better and improve everything that we do. Right. So we always want to make sure that we're aware of exactly what's going on. Exactly. Like how my campaigns are performing, whether it's performing well or not. That way we can continuously kind of like dial up and down our testing, etc. So that's really what it comes down to.
It's really building out this very precise portion of your business that can automate your sales and marketing functions. So a, you're getting your awareness piece. Right. So that's just making sure that people are seeing and hearing your brand, hearing your stories and making sure that they like your brand and engage with your brand. Right. And then running the automation in the background, making sure that it's highly targeted so that we know who our ICP is. We're sending these people a compelling message providing value through that messaging and through our content. And that's usually what's going to drive up that conversion rate every time.
[00:35:25] Speaker A: Yeah, yeah. And it really is all about conversions. I mean, if you're, if your conversion rate is not. It's not real high, you're wasting, you're wasting your dollars. And, you know, budgets are getting tighter. You know, it's harder to. It's harder to speak to certain folks for a whole myriad of reasons. Folks, you need to use tools like this that are very easy to understand. They're intuitive. The interface is fantastic.
You don't have to have a PhD in order to use the app. And that's what we're always trying to do.
Keeping in mind that as you are pulling together your resources for marketing, a lot of times we, as small businesses, that's an afterthought and should not be, because that's the only way you're going to grow. So now that you understand how to use ReGenesis and how to set up a campaign, you find something that's working well. Now you really want to get it out to the masses. And so after our commercial break, Evan is going to show us one of their newer features. And you know, how you can boost it and how you can really get out of there and how you can scale, because that's what we all want to do. Right? So stay with us. We'll be right back after a quick message.
Foreign welcome back to AI Today. I'm your host, Dr. Alan Badot, and you know, we've, we've shown you regenesis, we've shown you, when it's in the hands of the right person, that it's very easy to set up things.
The features, the integration capability.
This is what we're all about. We're trying to give you an opportunity so that you can get some time back. Remember, that's the one thing that no matter how hard we try, you can't get it back. Being able to accelerate your outreach, being able to really scale your marketing campaigns, and then being able to manage those, and then seeing the conversion rates that you're getting, that is information that is, you know, it's so hard to get, but so easy to get with a couple of clicks. You know, with, with ReGenesis, it's, it's, it's amazing. And it doesn't matter if you're on, you know, coming into the marketplace, trying to do it from a personal perspective or if it's for your enterprise, you know, taking advantage of it. If you don't do that, you're, you're making a huge, huge mistake. So Evan showed us in the last segment, you know, some of the, some of the ways that you can see, oh, you know what? Now I've identified something that is, is catching on. Now you want to scale it. And so, Evan, why don't you, why don't you show some folks how they can really do a boost in something that is actually working.
[00:38:45] Speaker B: Yeah, I would love to, love to show you some. A really cool tool that we're really, really, really proud of.
And it's essentially an alternative to paid advertising. Okay. And so the result of our tool, and we call it Post Booster, is engagement and impressions on your content. Okay, so that's what this is. So in the last seven days, you can kind of see what kind of impressions I'm getting. And all of this comes from our tool called Post Boosting. As your content goes out and people see your content, they like it and they engage with it. The very next step is they're going to go ahead and check out your profile.
Your profile acts as a landing page. That's where we want to make sure that it's fully optimized. Meaning when people come to your page automatically in one moment, they can tell exactly what you do, what value you can provide them, and how they can take the next steps if they're interested in getting more information or making a purchase. Okay, so as all of this is happening, well, LinkedIn says, well, gee, there's a lot of activity here. There's a lot of interest. So just like SEO, I'm going to make sure to recommend this profile once these keywords are being searched for. Right. So all of this is kind of the result of our tool called Post Booster. Well, that and of course rapid growth of your profile. I mean again, we have profiles that are about 600,000 LinkedIn followers. We have 250,000 newsletter subscribers on some of our pages. Okay. And so this is the result of Post boosting. All of my content here is done with a Post Booster. And now the difference between what this is and say like a paid ad is that number one, this is coming from my personal profile or my company profile. It doesn't say promoted or sponsored, it doesn't say advertisement or anything. So this is all organic content coming from my profile with organic engagement.
[00:40:58] Speaker A: That's, that's amazing. That really is amazing.
[00:41:03] Speaker B: Yeah. And so that again, that's that, that top of funnel awareness piece, that's the most difficult, most expensive, most elusive piece for brands to achieve. And so that's what this tool is specifically built for, to make sure that that awareness piece is there. And over time we're building trust in the brand and then if we're doing everything right, we're building in likability, we're building all that good stuff. Right. And so then we take this brand and we leverage what we're doing on the content side and then we run those automations to essentially build a complete funnel for your brand.
[00:41:42] Speaker A: Yeah. And I think from an enterprise perspective you can see the number of applications. If you're trying to get your message out there that this is a new offering that you have or this is something that you just won, for example, that you want everybody to hear about, you know, getting everything on one page so that you know, your, your potential clients can interact with it, see it, realize it's happening, see that it's real, see that it's not, you know, some sort of, you know, third party that you just threw it out there and they've, they've, they've glorified it and made it look pretty and now you're a paper tiger type thing. That is a strong, strong message for folks. And you know, do you have, do you have a really an example, Evan, that you may want to, you know, show some of our small business owners how, you know, they can really benefit from that?
[00:42:42] Speaker B: I mean, yeah, so we do things in a couple of different ways. So we do things in two ways. So we do things in a self service way. So it's really cool for like small businesses and small brands that are just getting started. Just from an economics perspective, it's like super inexpensive to do this versus like paid ad promotions.
So you know, running this is, is, is going to be like a no brainer and small brands can do it because, just because of the, the cost involved.
But essentially like I would say that, you know, for any brand that's really trying to get out there that wants to create an inbound engine, this is, this is the way to get it done.
This is, this is the quickest way to get it done. Quickest and safe way, safest way to get it done.
[00:43:33] Speaker A: How, how do they monitor what their performance is with boost? Is it go back into, you know, the, the global regenesis, you know, monitoring capability or you know, is there a, does this have its own specific capability.
[00:43:54] Speaker B: The analytics for the actual boost you can just see on LinkedIn. I'll be able to just pop into my post and check the analytics on those. What we've done is we built this into a SaaS tool so that if you're a company or a brand and you create your own content, you could just schedule a boost with me and I'll boost it for you and this will be the result.
So it's like we've kind of taken this service thing where historically we would come in, create your content and do everything for you and we've created into a SaaS tool where now you can just go ahead and create your content. You can come on the app, click.
[00:44:32] Speaker A: Button, go viral, ease of use, right? That's what we always talk about.
It's always, you know, you shouldn't have to click 45 buttons to be able to generate something. And you know, folks want, they want to do things themselves because we're, you know, entrepreneurs where we have egos and guess what, we're control freaks half the time. And so we want to do it ourselves. And you offering this is really, you know, something that folks should, should embrace. They need to try it, they need to, you know, to get a hold of it. You have now correct me if I'm wrong, I'm pretty sure I saw a free trial for folks out there too, right. That they can easily, you know, play with it and then, you know, quickly graduate up. Right?
[00:45:23] Speaker B: Yeah, we do have stuff for, for, for people to play with and try out and so definitely welcome everyone to come give it a shot. So yeah, and it's, it's, it's really a game changer and I think that the best part of it for me is like the dopamine hits. It's just like waking up in the morning and looking at my content saying, that's good.
[00:45:42] Speaker A: Yeah, yeah, yeah, yeah, yeah. And I've, I, you know, I tell everybody about it. It's, it's, it's, it's amazing. It's great.
You know, you guys are really leading the market with, with this stuff, Evan. And so what other exciting things do you have that you can share? You know, I know I don't want to, I don't want to get anybody in trouble, but things that you can share with folks that they can be excited about.
[00:46:11] Speaker B: Very exciting times.
So we're in our, I would say like our Amazon Books moment.
So we are getting prepared to launch our, our resources for all of social media instead of just LinkedIn. So we're going to be, we're going to be releasing some amazing tools for all the other social media platforms as well.
We will also be releasing all of our agents across the board. So we have agents that will handle phone calls, emails, sms, basically handling kind of like Omni Channel sales for your brand or your organization. And so that's ultimately the vision is we're going to be covering all of the social medias and have kind of like all of these growth tools for all the social medias and then we will have all of your sales, sales outreach, everything dialed in for you.
[00:47:11] Speaker A: Yeah, that's, that's fantastic. That's awesome. I know folks, you know, they're going to get excited about that because, you know, not, we're not just all, you know, big corporate guys trying to go through LinkedIn. I know that's one of the things that we've talked about and you've mentioned that in the past and it sounds like we're almost there and I'm excited because I love trying these things and you know, I, personally, I don't have to lie when it comes to this kind of stuff because I'm playing with it and I like it and I'm going to tell folks about it. And so, Evan, thank you so much for being here. Appreciate it. Where can folks, you know, what's the easiest way for folks to get, get a hold of you if they have any questions?
[00:47:54] Speaker B: Definitely find me on LinkedIn. That's Evan. Chi e v a n c h I or ReGenesis IO.
[00:48:01] Speaker A: That's. Yeah, ReGenesis IO. Remember that? Very easy to get, you know, you know, some tools to play with. Very easy to sign up too in different levels. So if you want to go you know, super crazy with some stuff and, and really, really, really blast it out there. You can, you can do that. Um, you know, I want to thank you again for being here. It's, it's great. You're one of my favorite guests to have on the show. You know, I think, you know, we get a lot of emails from folks and I try to give them what they want. This is something that they've asked for. This is something that, you know, I want folks to embrace. I love it. It's, it's great.
We're always, always, always trying to, to really provide an advantage, whether it's in marketing, whether it's in AI tools, whether it's, you know, different things, different products that you can use to accelerate your, your, your growth. We want you to scale, we want to help you, and this is one of those tools that's going to do that. So thank you for being here. I always appreciate the emails. I know I'm going to get a ton of them. I know a couple of you are going to send me a few emails about, you know, my, my mess up like normal. And I appreciate those emails. So thank you. So keep them coming. So we'll be back next week. We're going to have another great show, another great AI topic. Some way that we can help you really grow and accelerate your business or guess what, your personal brand. And when, Evan, when, when we get, when we get the other social media tools, I want to, I want to come back and we're going to have another demo about that. So remember, but thank you, audience. And we will be back next week. So have a good.
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